Intent Streams give you a single view of all your intent signals merged together — providing a consolidated feed of activity across every source. Instead of switching between multiple intent providers, Intent Streams centralise the data so you can quickly see which companies are showing buying behaviour.
At the same time, you still have the flexibility to filter and view individual streams (e.g., Topics, Competitors, Person-Based, Website). This means you get the best of both worlds: a complete picture of activity plus the ability to deep dive into specific signal types.
Why Use Intent Streams?
- Unified view → see every account showing intent in one place.
- Multi-source intelligence → combine over 20+ providers into a single feed.
- Drill down → filter by individual sources when you need a more targeted view.
- Efficiency → save time switching between intent types by managing everything from one dashboard.
The Intent Streams Table:
Each stream is presented in an easy-to-read table, showing:
- Date → when the intent signal was recorded.
- Company → the account showing activity.
- Intent Details → which triggers, topics, or competitors were engaged.
- Prospects → revealed contacts, target persona matches, or person-based intent prospects.
- Spikes → how many signals the company has generated.
👉 You can use Quick View for a snapshot or drill into full company and prospect details.
Filtering Intent Streams
Use the Filters menu to narrow down by:
- Source (e.g., Bombora, Foundry, Person-Based, Website).
- Topics, Keywords, or Competitors.
- Industry, company size, or geography.
- Surge level, spikes, or date range.
- Prospect availability or revealed status.
This makes it easy to move between the big picture and highly targeted views.
Taking Action on Intent Streams
Once you’ve identified the right accounts, you can:
- Export → download company lists as CSV.
- Quick Reveal → uncover decision-makers instantly.
- Add to List or Watchlist → track key accounts.
- Create or Add to Search → build advanced saved searches.
- Add to LinkedIn Audience → sync companies directly into LinkedIn for matched audience campaigns.
- Hide/Delete → remove irrelevant accounts from your view.
Best Practices;
👉 Start broad → use the All Streams view to see everything in one place.
👉 Drill down → filter into specific sources (e.g., Person-Based) for deeper analysis.
👉 Combine filters → layer surge level, persona, and industry for precision targeting.
👉 Use lists/watchlists → segment high-value accounts for follow-up.
FAQs:
What’s the difference between Intent Streams and Active Accounts?
- Intent Streams show you all intent activity across every source in one place.
- Active Accounts combine these signals into a buying stage (Initial, Interested, Active, In-Depth) view.
Can I still view intent by individual source?
Yes. You can filter your streams to focus only on a single provider, topic, or trigger.
Do I need to manage each stream separately?
No. By default, all sources flow into the unified Intent Streams view — you only filter down when you want a more specific perspective.