LeadFlows automate the process of revealing contacts from your intent searches and routing them directly into your CRM, lists, or marketing platforms. They ensure you’re always engaging with in-market buyers, without needing to manually reveal and export data.
This guide explains how LeadFlows work behind the scenes, practical use cases, and best practices for getting the most value.
How LeadFlows Work:
- Connect to a search → LeadFlows run off your IQL or Contact searches.
- Reveal automatically → contacts that match your criteria are revealed on your chosen schedule (daily, weekly, etc.).
- Prevent duplicates → if a contact appears in multiple searches, they’ll only be revealed once, ensuring no wasted credits.
- Route contacts → revealed prospects are automatically pushed into the actions you’ve set (e.g. CRM, lists, ad audiences).
- Stay in control → all active LeadFlows are visible on a central summary page, where you can pause, edit, or deactivate them at any time.
Common Use Cases:
- Always-on prospecting
Keep a steady flow of new contacts entering your CRM and lists, ensuring sales teams never run out of fresh leads. - Multi-channel targeting
Send intent-qualified prospects not just into your CRM, but also into LinkedIn Ads or Google Ads audiences for surround-sound engagement. - ABM activation
When accounts on your watchlist show intent, LeadFlows can automatically reveal decision-makers and push them to your sales team or account-based campaigns. - Territory management
Run separate LeadFlows by geography, industry, or business unit — ensuring the right team gets the right prospects. - Balanced outreach
Use the “Max Per Company” setting to avoid overloading a single account with too many contacts and keep outreach strategic.
Best Practices:
- Start small → test your first LeadFlow with a limited number of reveals before scaling.
- Name clearly → give each LeadFlow a descriptive name (e.g. UK SaaS Accounts → Salesforce).
- Balance intent + persona → always combine intent criteria with your Target Persona to keep results relevant.
- Use multiple actions → send the same revealed contacts into both CRM and ad audiences for maximum impact.
- Monitor performance → regularly check your LeadFlow summary page to ensure flows are delivering as expected.
- Avoid duplication worry → the system automatically skips duplicates across searches.
FAQs:
Do LeadFlows use credits?
Yes. Credits are consumed when a contact is revealed via a LeadFlow.
Can I run multiple LeadFlows from the same search?
Yes. For example, one LeadFlow could push contacts into Salesforce, while another syncs them to LinkedIn Ads.
Can I turn off a LeadFlow once it’s running?
Yes. You can pause or deactivate any LeadFlow from the summary page at any time.
What if a contact already exists in my CRM?
When contacts are pushed via LeadFlows, your CRM’s deduplication rules will apply to prevent duplication.