Website Intent helps you identify which companies are visiting your website, what content they’re engaging with, and how closely those visitors match your target audience.
Instead of anonymous traffic numbers, you get actionable intelligence: company details, visit history, and intent signals that your sales and marketing teams can act on immediately.
How visitors are tracked:
- IP Matching: Website tracking uses IP recognition to identify the company visiting your site.
- Page Views: Each visit records the specific pages viewed, time spent, and navigation flow.
- Referrer Data: You can see where the visitor came from (e.g., Google search, LinkedIn ad, or direct visit).
- Frequency & Recency: Repeated visits and recent activity can indicate stronger buying intent.
What the data means:
When viewing Website Intent in your dashboard, you’ll see:
- Company details – name, industry, size, and location of the visiting company.
- Web visits intent – which pages were visited and when.
- Prospects available – how many potential contacts match your ICP at that company.
- Spike indicators – flame icons that highlight active or “hot” engagement.
This turns anonymous browsing into qualified leads you can prioritise.
Why it matters:
- Real-time engagement: Reach out while prospects are actively researching.
- ICP alignment: Instantly see if visitors match your ideal customer profile.
- Content insights: Discover which web pages (product, pricing, blogs) attract high-value companies.
- Faster sales cycles: Move beyond guesswork and focus on companies already showing interest.
How to take action:
Once you’ve identified a company showing intent, you can:
- Reveal contacts that match your ICP at that company.
- Send these prospects to a list on account.
- Push them into your connected integrations (e.g., CRM, marketing tools) for further outreach.
Next steps:
👉Next Step: Connect your Website Tracking